Better Thinking

Marginal Thinking: What is Thinking on the Margin?

Marginal Thinking: What is Thinking on the Margin?

Marginal thinking is one of the cornerstones of economics and plays an instrumental role in resource allocation. It examines incremental benefit in relation to marginal cost, and helps avoid common...

Marginal Thinking: What is Thinking on the Margin?

Marginal thinking is one of the cornerstones of economics and plays an instrumental role in resource allocation. It examines incremental benefit in relation to marginal cost, and helps avoid common...

Common Metaphors Article Cover Image

Common Metaphors - Tools for the Mind & Communi...

Metaphors help us explain abstract concepts in a more vivid and memorable way. They're also great tools for persuading an audience. A metaphor is a comparison that is not literal...

Common Metaphors - Tools for the Mind & Communi...

Metaphors help us explain abstract concepts in a more vivid and memorable way. They're also great tools for persuading an audience. A metaphor is a comparison that is not literal...

Bias vs. Prejudice Article Image

Bias Vs Prejudice - Defined and Compared

Bias and prejudice are both attitudes that favor one group over another in a way considered to be unfair. Explicit biases are the overt prejudiced beliefs and attitudes that people...

Bias Vs Prejudice - Defined and Compared

Bias and prejudice are both attitudes that favor one group over another in a way considered to be unfair. Explicit biases are the overt prejudiced beliefs and attitudes that people...

Conformity Bias Defined - What it is and How to Spot it

Conformity Bias Defined - What it is and How to...

Conformity bias occurs when people follow the decisions of others in a team. This can lead to groupthink, herd mentality, and a lack of innovation. Whether it’s adhering to social...

Conformity Bias Defined - What it is and How to...

Conformity bias occurs when people follow the decisions of others in a team. This can lead to groupthink, herd mentality, and a lack of innovation. Whether it’s adhering to social...

How Businesses Use Cognitive Biases to Stand Out From the Competition

How Businesses Use Cognitive Biases to Stand Ou...

Cognitive Biases, Mental Models, and Business Competition. Cognitive biases are powerful tools for marketers and salespeople to leverage. Used in an ethical manner, they allow brands to stand out from...

How Businesses Use Cognitive Biases to Stand Ou...

Cognitive Biases, Mental Models, and Business Competition. Cognitive biases are powerful tools for marketers and salespeople to leverage. Used in an ethical manner, they allow brands to stand out from...

Shared Mental Models: What They Are and Why They Matter

Shared Mental Models: What They Are and Why The...

Shared mental models are the foundation of effective teamwork. They help teams align on goals, roles, and strategies, leading to better communication, stronger coordination, and improved adaptability. Whether in sports,...

Shared Mental Models: What They Are and Why The...

Shared mental models are the foundation of effective teamwork. They help teams align on goals, roles, and strategies, leading to better communication, stronger coordination, and improved adaptability. Whether in sports,...